C-Squared Professional Consulting logo - brand development, executive leadership, marketing communications



We Want Your Business to Succeed

C-Squared Professional Consulting provides expertise in business leadership, brand strategy, and marketing communications with an emphasis on digital experiences. This expertise is coupled with energetic practices so the end result enables clients to perform at an optimal level in complete coherence with others in their professional and personal lives.

  • Executive Leadership

  • Brand Development

  • Marketing Communications

Our Consulting Pillars

A deep level of domain expertise is provided under these three pillars

Executive Leadership

Running an organization requires a variety of skill sets. Arguably, the most important being strong leadership skills. However, our modern 21st century business environment has not only brought new technologies to drive business but also shifted the style of effective leadership. Through a modern approach, C-Squared Professional Consulting can guide you to building a strong organizational culture that effectively performs to deliver positive results.

Areas of expertise include:

  • Team Leadership
  • Organizational Structure
  • Operational Systems & Processes
  • Strategic Planning
  • Performance Metrics & Analysis
  • Sales Management
  • Culture Reinforcement

Interested in transforming your leadership skills?

Brand Development

A brand is much more than a logo and it is much more than a brand promise statement. It is essentially a multi-sensory experience provided by an organizational culture that consistently delivers on it’s promise. C-Squared Professional Consulting provides services to develop or refine your brand through a modern, systematic approach.

Areas of expertise include:

  • Brand Strategy
  • Brand Architecture
  • Brand Culture & Identity
  • Brand Reinforcement

Interested in modern brand development?

Marketing Communications

The marketing landscape has become increasingly complex over the past three decades. Marketing channels and methods have grown immensely and navigating the terrain is challenging. C-Squared Professional Consulting provides marketing strategy services focusing on digital experiences.

Areas of expertise include:

  • Digital Marketing
  • Framework of strategy, experience design and technology
  • Digital Content Production
  • Leading marketing teams
  • Collaboration with in-house and agency teams

Do you need a 21st century approach?

Brands I Have Worked With

American Honda Motors | Acura | Beats by Dr. Dre | Irvine Company | ZO Skin Health

U.S. Storage | AAG | Segway | Targus | The Travel Corporation | FivePoint | Barona Resort & Casino

Mophie | Scan Health Plan | Silverado Senior Living | Online Trading Academy

& many, many, many other B2C and B2B brands

Let’s work together to unleash your potential

What problem are you trying to solve?

I would like to build an in-house marketing department. How would I start?2022-12-18T23:19:56+00:00

The first place is to have a staff member dedicated to the leadership role in your marketing department. The individual appointed needs to have solid capabilities in formulating marketing strategies along with an understanding of the modern marketing landscape. Next, you need talent to fill various types of production roles such as an Art Director and a Production Designer. Also, if you are really wanting to build a modern in-house marketing department, you will need to acquire technology talent. This could be a full stack Developer. This is just the beginning. Every situation is unique and could call for a variety of roles.

C-Squared Professional Consulting can assist in this process by defining what is needed, facilitating the recruiting process and determining the type of work best suited for the talent acquired. Learn more about our marketing communication services.

I have a good brand and it is somewhat defined. It seems time for a refresh but how far do I take it?2022-12-18T23:22:32+00:00

Defining your brand needs to be thought of as an investment in your company. Whether it is a new brand or a brand refresh, the work effort and associated budget can vary greatly. Every situation is unique but there are a number of brand components that should be fully defined within two major categories, the verbal expression and the visual expression of the brand. For example, if you have a mission statement, a logo, a color palette and typography defined, that is a great start but it’s not adequate. To ensure a consistent brand experience for your customers, vendors and internal stakeholders, a more comprehensive approach is needed.

C-Squared Professional Consulting can guide you in defining your brand platform. Together, we will take a modern, digital first approach and determine how far to take it as well as the best path in executing the work. An additional benefit to investing in this process is aligning your internal team members in accordance with a defined brand culture. This leads to increased alignment between internal and external perceptions of your brand leading to greater brand equity as your organization grows. Learn more about our brand development services.

My management team is highly capable but we have challenges in coordinating and executing our plans. How can I improve?2022-12-16T18:39:02+00:00

Strong leadership ability is essential to guiding a management team to perform their best. It starts with leadership and flows throughout the organization. A major component for success is effective communication. This requires structure in daily, weekly and monthly operations. This includes the cadence and type of meetings that are held, how they are conducted, length of time and meeting outcomes. Also, the tools in place across departments and methods of communicating to the entire organization. Once these items are in place creating efficiencies and effectiveness you will overcome any challenge facing you and your team.

C-Squared Professional Consulting can assist in evaluating how you and your management team operate and function together. Recommendations are then made to improve upon operations and to lead a strong organizational culture. Learn more about our executive leadership services.

The more I grow my company, the more I feel out of balance with myself. How can I reduce stress and improve my mental state?2022-12-16T18:57:39+00:00

Running and organization is extremely taxing on our body, mind and spirit. The stress and pressures of appeasing various stakeholders, customers, shareholders, etc. can feel overwhelming at times. However, professionals need to take care of themselves, not only for their own health but also for the health of their company.  Often, a company is a reflection of the state of mind of its leaders. If one’s mental and emotional state is erratic, there is a good chance chaos surfaces within the organization. Physical health effects mental and emotional states as well and vice versa.

If you are feeling challenges in this respect, C-Squared Professional Consulting can help by introducing energetic practices to improve your mind, body and spirt. This work is based on personal experiences of incorporating energetic practices. It can be a game changer and help one to perform at their optimal level. Learn more about our energetic practices.

Blue C - Creative Marketing Agency

“Craig [C-Squared Professional Consulting] is a great resource for targeting complex business and marketing issues and initiatives.  We have used Craig several times and he has a way of breaking through the problem or opportunity, establishing a strategic direction, and defining a road map to achieve success.  I would highly recommend Craig to other executives that seek innovative and well thought out digital, marketing and business practice solutions.”

Marketing Executive, Eric Morley
Eric Morley

Co-Founder & Chief Operating Officer

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