Marketing Communications with an Emphasis on
Digital Experiences

The marketing landscape today is vast and ever expanding with a multitude of channels, audience segments and technology platforms. A continuous trend is the use of technology in communicating marketing messages that are timely, relevant and personalized to the right audience segments. This requires strategic thinking and planning. We advocate a strategy-first approach to marketing emphasizing the use of digital experiences as a central component to your marketing plan. To be clear, this does not mean digital-only but rather digital-first coupled with an integrated marketing mindset. We are humans living in a physical world facilitated with digital technology. A holistic, integrated approach considering all touch-points with marketing technology at the center is what drives effectiveness in today’s marketplace.

Areas of Marketing Communications Expertise
Effective marketing requires strategic thinking and a highly collaborative team. With twenty-six years of leading a digital-first, marketing technology agency, strong expertise has been acquired in the areas listed below.

  • Digital Marketing
  • Framework of strategy, experience design and technology
  • Digital Content Production
  • Leading marketing teams
  • Collaboration with in-house and agency teams

Marketing Communication Services

Marketing Strategy

This option is for new organizations needing to initiate marketing programs or established companies needing to improve on existing efforts. The work required is scalable based on needs and budget. The consulting engagement will be estimated based on a scope of work required by the project. A flat fee scope of work with clear goals, objectives, requirements, deliverables and additional expectations will be provided.

This option is ideal for companies with no marketing department or a small team with the desire to build in-house expertise. The approach can either be a flat fee project or ongoing consulting on a fractional basis. If an ongoing arrangement is desired, the engagement will have set parameters in regards to the number of hours per month provided for a designated period of time. The minimum engagement is ninety days. Standard options include:

  • 12 hours per month
  • 20 hours per month
  • 32 hours per month
  • Duration of 3 months
  • Duration of 6 months
  • Duration of 12 months

This option is for companies in a variety of scenarios. For example, companies that have never worked with an agency but need help with the selection process and learning how to work with an agency. This includes writing an RFP, agency interviews, the selection process, onboarding an agency and the nuances in having a win-win relationship. Another scenario involves companies that have had unsuccessful agency relationships and need assistance on setting a new agency up for success. Given the nature of the different scenarios and effort involved, an ongoing fractional consulting arrangement is best. The engagement will have set parameters in regards to the number of hours per month provided for a designated period of time. The minimum engagement is ninety days. Standard options include:

  • 12 hours per month
  • 20 hours per month
  • 32 hours per month
  • Duration of 3 months
  • Duration of 6 months
  • Duration of 12 months

Presentations related to marketing are available for either in-person or online events. Every speaking engagement is considered unique. Your custom needs will be discussed via phone call or online meeting.

Marketing Coummunication Services
Craig-Cooke-Executive-Consultant

Ready?

If you’re ready for any type of the engagements described above, please inquire by completing our inquiry form.

“I have had the pleasure of working with Craig Cooke for the past 10 years on a variety of projects. Craig’s expertise and business savvy were key in the successful development and launch of a 6 figure website, as well as the implementation of our email marketing and social media campaigns. He demonstrated exceptional leadership and guidance in managing a team of 50 contributors who consistently produced high-quality, empowering content on a weekly basis. Additionally, Craig’s ability to structure our roadmap and implement best practices helped grow the business in the right direction. I am grateful to have Craig as a mentor in both my personal and professional life, and I highly recommend working with him.”

Evan Dorian
Evan Dorian

Founder / Creative Director