Marketing Communications with an Emphasis on
The marketing landscape today is vast and ever expanding with a multitude of channels, audience segments and technology platforms. A continuous trend is the use of technology in communicating marketing messages that are timely, relevant and personalized to the right audience segments. This requires strategic thinking and planning. We advocate a strategy-first approach to marketing emphasizing the use of digital experiences as a central component to your marketing plan. To be clear, this does not mean digital-only but rather digital-first coupled with an integrated marketing mindset. We are humans living in a physical world facilitated with digital technology. A holistic, integrated approach considering all touch-points with marketing technology at the center is what drives effectiveness in today’s marketplace.
Areas of Marketing Communications Expertise
Effective marketing requires strategic thinking and a highly collaborative team. With twenty-six years of leading a digital-first, marketing technology agency, strong expertise has been acquired in the areas listed below.
- Digital Marketing
- Framework of strategy, experience design and technology
- Digital Content Production
- Leading marketing teams
- Collaboration with in-house and agency teams