I would like to build an in-house marketing department. How would I start?

Craig Cooke2022-12-18T23:19:56+00:00June 26th, 2020|

I have a good brand and it is somewhat defined. It seems time for a refresh but how far do I take it?

Craig Cooke2022-12-18T23:22:32+00:00June 26th, 2020|

My management team is highly capable but we have challenges in coordinating and executing our plans. How can I improve?

Craig Cooke2022-12-16T18:39:02+00:00June 26th, 2020|

The more I grow my company, the more I feel out of balance with myself. How can I reduce stress and improve my mental state?

Craig Cooke2022-12-16T18:57:39+00:00June 26th, 2020|

Let’s Supercharge Your potential

Q: I would like to build an in-house marketing department. How would I start?

The first place is to have a staff member dedicated to the leadership role in your marketing department. The individual appointed needs to have solid capabilities in formulating marketing strategies along with an understanding of the modern marketing landscape. Next, you need talent to fill various types of production roles such as an Art Director and a Production Designer. Also, if you are really wanting to build a modern in-house marketing department, you will need to acquire technology talent. This could be a full stack Developer. This is just the beginning. Every situation is unique and could call for a variety of roles. C-Squared Professional Consulting can assist in this process by defining what is needed, facilitating the recruiting process and determining the type of work best suited for the talent acquired. Learn more about our marketing communication services.

Q: I have a good brand and it is somewhat defined. It seems time for a refresh but how far do I take it?

Defining your brand needs to be thought of as an investment in your company. Whether it is a new brand or a brand refresh, the work effort and associated budget can vary greatly. Every situation is unique but there are a number of brand components that should be fully defined within two major categories, the verbal expression and the visual expression of the brand. For example, if you have a mission statement, a logo, a color palette and typography defined, that is a great start but it's not adequate. To ensure a consistent brand experience for your customers, vendors and internal stakeholders, a more comprehensive approach is needed. C-Squared Professional Consulting can guide you in defining your brand platform. Together, we will take a modern, digital first approach and determine how far to take it as well as the best path in executing the work. An additional benefit to investing in this process is aligning your internal team members in accordance with a defined brand culture. This leads to increased alignment between internal and external perceptions of your brand leading to greater brand equity as your organization grows. Learn more about our brand development services.

Q: My management team is highly capable but we have challenges in coordinating and executing our plans. How can I improve?

Strong leadership ability is essential to guiding a management team to perform their best. It starts with leadership and flows throughout the organization. A major component for success is effective communication. This requires structure in daily, weekly and monthly operations. This includes the cadence and type of meetings that are held, how they are conducted, length of time and meeting outcomes. Also, the tools in place across departments and methods of communicating to the entire organization. Once these items are in place creating efficiencies and effectiveness you will overcome any challenge facing you and your team. C-Squared Professional Consulting can assist in evaluating how you and your management team operate and function together. Recommendations are then made to improve upon operations and to lead a strong organizational culture. Learn more about our executive leadership services.

Q: The more I grow my company, the more I feel out of balance with myself. How can I reduce stress and improve my mental state?

Running and organization is extremely taxing on our body, mind and spirit. The stress and pressures of appeasing various stakeholders, customers, shareholders, etc. can feel overwhelming at times. However, professionals need to take care of themselves, not only for their own health but also for the health of their company. Often, a company is a reflection of the state of mind of its leaders. If one's mental and emotional state is erratic, there is a good chance chaos surfaces within the organization. Physical health effects mental and emotional states as well and vice versa. If you are feeling challenges in this respect, C-Squared Professional Consulting can help by introducing energetic practices to improve your mind, body and spirt. This work is based on personal experiences of incorporating energetic practices. It can be a game changer and help one to perform at their optimal level. Learn more about our energetic practices .

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FAQs

I would like to build an in-house marketing department. How would I start?

I have a good brand and it is somewhat defined. It seems time for a refresh but how far do I take it?

My management team is highly capable but we have challenges in coordinating and executing our plans. How can I improve?

The more I grow my company, the more I feel out of balance with myself. How can I reduce stress and improve my mental state?

Let’s Supercharge Your potential

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