The first place is to have a staff member dedicated to the leadership role in your marketing department. The individual appointed needs to have solid capabilities in formulating marketing strategies along with an understanding of the modern marketing landscape. Next, you need talent to fill various types of production roles such as an Art Director and a Production Designer. Also, if you are really wanting to build a modern in-house marketing department, you will need to acquire technology talent. This could be a full stack Developer. This is just the beginning. Every situation is unique and could call for a variety of roles.

C-Squared Professional Consulting can assist in this process by defining what is needed, facilitating the recruiting process and determining the type of work best suited for the talent acquired. Learn more about our marketing communication services.